There was a 140 per cent growth in “work from home jobs” searches in India in 2020 over 2019, new data from a Google report showed.
Due to COVID-19, Indians adopted a new willingness to try new things online with “online doctor consultations” searches growing at 300 per cent growth in the last one year led by Manipur, Bihar and Karnataka, said the Google’s annual “Year in Search” report for the past year.
The Search data in the report, titled “India’s determined progress”, also confirms the geographical expansion of new digital users in tier 2/3/4 locations and rural India, IANS said in a report.
This has led to an increase in the importance of the 3Vs — voice, video and vernacular — a trend that was first established in 2017, for a wider variety of uses, underpinned by a preference for the mother tongue, the IANS report read.
According to Google the “Learning anything, anywhere”, is one amongst the three major changes in user behaviour that have emerged based on search trends spanning Search and YouTube in 2020.
The searches for learning went beyond academics, and focused on learning for career progression, upskilling, entrepreneurship, and supplementary income, with four in five people coming to YouTube to learn something new, Google has said.
“Local first” has also found popularity in India.
Consequently, the year saw Google Translate being used over 17 billion times to translate web pages into Indic languages, Google said in the report.
According to the Google report, over 90 per cent of YouTube users preferred to watch content in Indic languages.